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Big four

St Pierre has launched a new pack size of its Brioche Burger Buns – now available in a six and a four-pack format – to appeal to a wider demographic. It has also secured new listings, meaning its products can now be found be found on shelves in Tesco, Sainsbury’s, Morrisons and Asda stores across the UK.

Chris McLaughlin, commercial director at St Pierre Groupe, said, “We are delighted to reach this milestone and see our St Pierre products on shelf in all four of the UK’s biggest multiple retailers. St Pierre offers exceptional quality and taste, and in partnership with our retailers, we have been able to help consumers elevate their everyday meal occasions with our delicious range of brioche. ”

St Pierre – the flagship brand of St Pierre Groupe – is America’s leading brioche seller, a ‘winner’ in the UK and was recently launched in the Middle East. The brand cemented its position as the UK’s best-tasting brioche in independent sensory hall tests in January. St Pierre is also the UK’s number one brand in burger buns and hot dogs, delivering £ 12m to the category.

With a global retail sales value in excess of $ 250m, St Pierre Groupe has doubled its headcount in the last 18 months, appointed by David Milner as CEO and opened its first US headquarters in Cincinnati, Ohio.

McLaughlin added, “The branded burger bun and hot dog category has now reached £ 38mn, with growth of 180% in the past two years. Working with our retailers to see how we can help continue to grow the category, we developed a smaller four-pack of our best-selling Brioche Burger Buns to meet our consumers needs and deliver in-store and on shelf.


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